The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release.
The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall. 24kGoldn, Lil Tecca - Prada (Official Video)
The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release. The song came together naturally while Lil Tecca
24kGoldn, Lil Tecca pine for “Prada” in new single, visual 24kGoldn, Lil Tecca pine for “Prada” in new
Memorable moments include 24kGoldn leading a posse of teenagers on a quad bike through the mall and a comedic chase sequence involving mall security.
The video was shot in and directed by John Tashiro , known for his vibrant and cinematic style.
The single reached #71 on the Canada Hot 100 and #18 on the New Zealand Hot Singles chart.