Ensure your "Postback URL" is set up to send conversion data back to the network using this same ID.
Replace {yourSubPublisherId} with your platform's specific token (e.g., {clickid} or {site_id} ). 930_3bdcc5f9_139445_{yourSubPublisherId}
Below is a draft for a technical blog post explaining how to use such identifiers effectively. Ensure your "Postback URL" is set up to
In the world of performance marketing, data is the only currency that matters. If you’ve encountered tracking strings like 930_3bdcc5f9_139445_{yourSubPublisherId} , you’re looking at the backbone of granular campaign optimization. 930_3bdcc5f9_139445_{yourSubPublisherId}
Once you identify high-performing sub-publishers, you can increase your bids for that specific traffic to scale your ROI.
But what does this string actually do, and why should you care about the {yourSubPublisherId} placeholder? What is a Sub-Publisher ID?