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A great cover letter isn't just a summary of your resume; it's a bridge between your past achievements and the company’s future [9, 12]. 1. Hook Them with the Opening

While your CV lists what you did, the cover letter should explain how and why it matters to this specific employer [5, 9]. Use [7]. A great cover letter isn't just a summary

Match the level of professionalism or creativity found on the company's own website or job advert [10, 22]. 4. The Strong Finish A great cover letter isn't just a summary

Address the letter to a real person whenever possible instead of "Dear Hiring Manager" [14, 24]. A great cover letter isn't just a summary

Express genuine enthusiasm for the brand or a specific project they recently launched [6, 22].