Airship Acquires Sms Commerce Company Replybuy -

Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email.

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.

Shifted from one-way "blasts" to personalized, one-to-one customer conversations. Airship acquires SMS commerce company ReplyBuy

Automated syncing of conversational histories with major CRM platforms.

Customers can browse and purchase items via a single text response. Airship planned to extend these payment and commerce

Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions:

The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal Automated syncing of conversational histories with major CRM

In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview