Tension arose from the high-pressure environment where every contestant was already a winner, leaving no room for "rookie" mistakes. Episodes included unique challenges ranging from using airplane materials to creating looks inspired by Willy Wonka inventions.

Project Runway All Stars Season 7, titled was designed as the "first-ever fashion world championship". It served as the final season for the All Stars spinoff on the Lifetime network before the main franchise moved to Bravo . The story of the season centered on a clash of champions:

14 designers, all of whom were previous winners from the global Project Runway franchise.

Designers competed for the title of "World Champion of the Catwalk," a $100,000 grand prize, and a capsule collection with JCPenney .

The final showdown featured three designers: Michelle Lesniak (U.S.), Dmitry Sholokhov (U.S.), and Evan Biddell (Canada). In a "no rules" finale, they were given four days and a $3,000 budget to create six-look collections.