Younger consumers spend roughly 50 minutes more per day on social platforms and user-generated content (UGC) compared to the average person, while spending 44 minutes less on traditional TV and movies.

This report examines the current state of entertainment and popular media as of early 2026, focusing on market growth, shifts in consumer behavior among younger generations, and the transformative role of Artificial Intelligence.

In 2025, advertising was the dominant revenue model with a 47% share, though subscription models are currently the fastest-growing segment.

Three major forces are currently reshaping how content is produced and consumed: 2025 Digital Media Trends | Deloitte Insights

The global entertainment and media (E&M) market continues to show strong resilience and growth following the post-pandemic recovery.

Digital content holds approximately 49.3% of the market share as of 2024, driven by the continued rise of streaming.