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Many buyers use tax refunds in March or April, which actually keeps demand high and deals scarce. Prime Opportunities Beyond the Calendar

February is often cited as the "golden month" because it is a short month for sales quotas with the lowest consumer demand.

The worst time to buy if you want a deal.

As the sun comes out, everyone wants to ride. Prices stay firm, and popular models sell quickly.

Many owners sell their bikes before winter to avoid storage costs, flooding the market and lowering prices.

Dealers are desperate to move "leftover" stock to make room for new models arriving in early spring.

A "buyer's advantage" period as the riding season winds down.

This is widely considered the absolute best time for deals.

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