The brand was fracturing because it was being policed, not lived. The Shift: From Policemen to Facilitators
The Marketing team realized their job wasn't to be "Brand Police," but . They stopped spending their days correcting font sizes and started spending them spotlighting the best innovations from the field. Branding Governance: A Participatory Approach t...
By giving up total control, Velo-City gained something better: . The brand was fracturing because it was being