Provide an honest, positive reason (e.g., retirement, pursuing other interests). 4. Operations & Assets Help the buyer visualize the day-to-day transition. 23 projects to prep your business for sale - Bizma

Your headline is the first thing a buyer sees. It should be keyword-rich but avoid identifying the business.

Using the actual business name or desperate phrases like "Must Sell" or "OBO". 2. Key Financials

Serious buyers prioritize listings with transparent data. Provide at least the most recent 12 months of performance. Total sales before expenses.

If applicable, estimate the value of stock included in the sale. 3. Business Description