Get One Free | Buy A Footlong

: Deals often require a specific code like FLBOGO or BOGOFL during checkout on the app or website.

: The iconic "$5 Footlong" song became one of the most successful marketing campaigns in American history. How the Modern BOGO Works (April 2026)

: Unlike the old $5 days, these deals are rarely available for in-store walk-ins; they are "digital exclusives" intended to gather customer data. Why It’s a "Loss Leader" Buy 1 Footlong get 1 FREE until M | Subway Canada buy a footlong get one free

The concept of a massive discount on a footlong sandwich didn't start in a corporate boardroom. It began in with Stuart Frankel, a Florida franchisee who dropped his weekend footlong prices to $5 simply to drive traffic.

Buy 1 Footlong get 1 FREE until March 1! Order now with code BOGOFL, plus enjoy a $0 delivery fee. Facebook·Subway Canada : Deals often require a specific code like

Buy 1 Footlong get 1 FREE until March 1! Order now with code BOGOFL, plus enjoy a $0 delivery fee. Facebook·Subway Canada Buy One, Get One FREE | Subway

: By 2008, Subway took the deal national during the recession, generating $3.8 billion in sales in just one year. Why It’s a "Loss Leader" Buy 1 Footlong

The current BOGO deals are designed to boost use of the Subway App and reward Sub Club members.