: Jeff Bezos pushed his team to reduce the checkout process—which then took multiple steps—to a single action.

: Amazon secured a patent for 1-Click in 1999 (U.S. Patent No. 5,960,411). It was famously broad, effectively banning competitors from using a single-action checkout.

: Buy Now uses your default payment method and address. Double-check these in your account settings before using the button to avoid shipping a gift to your old apartment.