: Often used when manufacturers introduce new models, requiring stores to clear out older inventory quickly.
: A mattress may have an "original" price of $3,000 but a wholesale cost of only $500–$700, allowing the store to offer a "free" second unit while still making a profit. buy one get one free mattress
Retailers use BOGO offers to move specific stock or increase the total "basket size" of a sale. : Often used when manufacturers introduce new models,
: Most BOGO deals apply to a second mattress of equal or lesser value . For example, buying a $799 queen mattress might get you a second queen or a smaller twin for "free". : Most BOGO deals apply to a second
: Marketing experts note that the "psychology of free" converts better than standard percentage discounts, even if the final price is similar. Common Tactic and "Traps"
Industry experts warn that significant markups often fund these "free" offers.
Several retailers and brands are currently using BOGO or heavy bundling strategies: Buy One, Get One FREE! - Sleep Outfitters