You are often competing with multiple agents for the same zip code.
A performance-based model where agents receive leads with no upfront cost but pay Zillow a referral fee (typically 35% or more) only after a deal closes. Key Performance Metrics for Success
The algorithm surfaces agent profiles more frequently in searches if they have complete, consistent information and high review counts. Strategic Considerations
Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices.