The standard model, established by John Dewey in 1910, outlines five key stages that most buyers navigate: Consumer behaviour
The is the psychological and practical journey a consumer or organization takes from identifying a need to evaluating the final purchase. For marketers, this process provides a critical framework for creating targeted content and strategic interventions that move prospects through the "marketing funnel". 1. The 5 Stages of the Buying Process buying process in marketing ppt