: Real boxes have a separate lid with a sun logo on the front and "UGG" on the side. Counterfeit boxes are often hinged "briefcase" style or have handles.

: Look for sellers with at least a 98% feedback score and a history of selling similar footwear.

: Gently pull the fur inside. Authentic sheepskin is naturally attached to the suede; if the fur peels away easily or looks like a separate glued-in lining, it is fake.

: Genuine labels have thin, well-defined letters where the middle "G" is slightly larger. Since 2016, authentic labels no longer include the word "Australia".

: Boots should be wrapped in thick, crinkly paper printed with the "UGG" logo, never in thin unbranded plastic bags.