Directed by his frequent collaborator and edited by Central Cee himself, the video uses several distinct London locations to match the track's moody tone:
He uses a significant portion of the track to credit UK rap pioneers who paved the way for him, including Giggs, Skepta, and Dave , and gives a special shout-out to his manager, YBeeez . The Visuals Central Cee Ungrateful [Net Video]
He openly discusses the mental toll of his former life, specifically mentioning the guilt of "serving a pregnant lady" while trying to earn a living. Directed by his frequent collaborator and edited by
The official [Net Video] for 'Ungrateful' captures Central Cee in a raw, reflective state as he explores the darker corners of his journey to fame: Central Cee - Ungrateful [Net Video] Central Cee YouTube• Mar 21, 2022 The story behind Central Cee ’s is a
Cench is seen relaxing in a luxurious, art-filled apartment and sitting in a barber’s chair, representing the rewards of his success.
The story behind Central Cee ’s is a raw, introspective look at the rapper's transition from the streets of West London to global stardom . Released in March 2022 as the final visual from his chart-topping mixtape 23 , the track serves as a confession of his past misdeeds and the mental weight of his current success. The Narrative & Lyrics
Contrastingly, shots on a rooftop basketball court and in the streets of London ground the video in the environment that shaped him.