: Functioning as an in-house marketing team, this department handles social media strategy, PR, and original content production for over 25 brands, including Chubby Cattle and The X Pot .

The group is expanding into physical entertainment hubs that blend food with interactive media:

: A planned 25,000 square-foot complex in Las Vegas featuring Japanese-themed retail, food, and entertainment outlets.

The group leverages media to bridge the gap between fine dining and digital lifestyle:

: A major component of their media strategy involves the Chubby Club , a loyalty program and NFT-based membership that offers perks like free food and priority reservations, integrated with digital storytelling. Entertainment Concepts

: The ecosystem often collaborates with media partners like 88rising to offer exclusive rewards, such as concert tickets, through their app. Chubby Media

: Many of their restaurants, such as The X Pot, utilize advanced technology like 360-degree projections and robotic servers to provide an "entertainment-first" dining experience.

: The team focuses on photography, video editing, and graphic design to fuel digital engagement across platforms like Instagram and YouTube.