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Copy, Copy, Copy: How To Do Smarter Marketing B... -

: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior:

: He distinguishes between "slavish" repetition (Tight Copying), which fails to innovate, and "Loose Copying," which allows for the error and variation necessary to create something better than the original. Copy, Copy, Copy: How to Do Smarter Marketing b...

: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster. : Earls provides three specific maps to help

: Plots whether a choice is informed/uninformed and independent/social. which fails to innovate

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