: Content was specifically formatted as vertical "WhatsApp Cards" or 15–30 second clips that fit the status duration limits.
Content creators optimized their output for mobile-first consumption:
: There was a marked preference for authentic-looking content—such as selfie-style videos or simple text-over-image overlays—which resonated more with users than overly polished advertisements. 3. Strategic Impact and User Engagement
The 2021 trend was dominated by aesthetically pleasing visual cards and short videos. Key design elements included:
