: To ground the theme of reclamation, the visuals include "spellcasting" around a bonfire and a "spooky Ouija board experience".
: Enticing, coordinated dance routines with a group of diverse women emphasize community and shared empowerment rather than the solitary, "wicked" witch trope. Analyzing Devon Cole's 'W.I.T.C.H.' in Feminist Discourse Devon Cole - W.I.T.C.H. (Official Video)
The official music video for "W.I.T.C.H." by Canadian alt-pop artist Devon Cole serves as a vibrant, feminist reclamation of historical archetypes. Released on July 7, 2022, following a record-breaking pre-save campaign for Sony Music Canada , the video visualizes the song's central acronym: . Lyrical and Intellectual Foundation : To ground the theme of reclamation, the
Cole, a psychology graduate, approached the song with academic rigor, conducting weeks of research into the history of witchcraft and pop culture depictions like Sabrina the Teenage Witch . Released on July 7, 2022, following a record-breaking