[dia] | Л№€м±€н˜„мљ¤s(bchcs) "lo Ok" Music Video

: Critics have described the track as a zippy synth-funk song, noted for its "convincing self-flattery" and energetic production.

Get a breakdown of each member's . Look for live performance stages of "LO OK." DIA (group) - Kpop Wiki

: The music video was directed by Youngeum Lee , with Jiyoo Seo and Dongjun serving as producers. : Critics have described the track as a

: While BCHCS released "LO OK," a second sub-unit, L.U.B (Lovely Unit B), released their own music video for the track "Darling My Sugar" just one day later on August 18, 2017.

The music video for by the DIA sub-unit BCHCS (pronounced Bin-Chaen-Hyun-Seu-S ) was released on August 17, 2017 , as a pre-release promotional single for the group’s third mini-album, Love Generation . Music Video & Concept Overview : While BCHCS released "LO OK," a second sub-unit, L

: Originally formed as a four-member unit in late 2016 for the single "You Are The Moon and Earth," the unit added Somyi for the "LO OK" release following her addition to DIA earlier in 2017. Context within Love Generation

The release of "LO OK" was part of a larger promotional strategy by to highlight DIA’s distinct internal teams. Context within Love Generation The release of "LO

: Both sub-unit tracks were included in the 11-track Love Generation EP, which officially debuted on August 22, 2017 , with the title track "Can't Stop" .