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Don’t Make Me Think, Revisited: A Common Sense ...

Donвђ™t Make Me Think, Revisited: A Common Sense ... Now

"That was easy," she shrugged. "I didn't even have to think about it."

Steve smiled. That was the highest compliment he could ever receive. Don’t Make Me Think, Revisited: A Common Sense ...

The next morning, Steve started "Revisiting" his design with a common-sense lens: "That was easy," she shrugged

His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug. The next morning, Steve started "Revisiting" his design

A week later, they ran a user test. A grandmother, who usually struggled with tech, tapped through the app in seconds.

He made the "Checkout" button large, green, and exactly where a thumb expects it to be.

Steve stayed late that night, devouring the chapters. He realized he had violated the "Krug’s First Law of Usability." He had built a puzzle, not a tool.