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With the TV off, insert the USB. Hold the physical power button on the TV and plug it into power. Release the button when the update screen or LED blinks appear.
Downloading firmware from unofficial sources (like multi-part .rar files from forums) carries risks, including system instability or "bricking" your TV. The safest way to obtain the correct software is through official channels:
If you successfully download the complete set of files (all parts must be present to extract), the typical update procedure via USB is:
All parts (part01, part02, etc.) must be in the same folder. Extracting part01 will usually combine them into a single file (often named MstarUpgrade.bin or similar).
Smart TV . This file appears to be one segment (part 8) of a larger firmware package designed for the chassis. Official and Safe Acquisition
Use the KIVI Software Support Page where you can enter your TV's serial number (found on the back of the device) to receive the exact, validated firmware for your specific model.
Searching for the specific file name suggests you are looking for a multi-part firmware archive for a KIVI 49UP50GU
Format a USB drive to FAT32 and copy the extracted file to the root directory.