Dunkins (audio) -

On platforms like TikTok and Instagram, Dunkin’ leverages "sonic branding" to stay in the spotlight.

Dunkin’ has also used audio to connect with younger demographics through physical events. One of the most successful examples was the , the first of its kind for the brand. By providing wireless headphones, Dunkin’ allowed fans to boogie to curated playlists while sampling new iced beverages, turning a traditional store visit into a high-energy, immersive dance club. 3. Sensory Branding in Social Media Dunkins (Audio)

By moving into audio, Dunkin’ is adapting to the "on-the-go" lifestyle of its customers. Whether it’s a podcast ad, a custom alarm, or a viral TikTok sound, the goal remains the same: ensuring that even before you take your first sip, you know exactly what "Dunkin’ energy" sounds like. On platforms like TikTok and Instagram, Dunkin’ leverages

: The rhythmic tumbling of coffee beans and the hiss of an espresso machine. By providing wireless headphones, Dunkin’ allowed fans to