A strategist uses Virtù to prepare for or exploit Fortuna . 3. The Necessity of Firmness
Strategic communication is the most powerful weapon in a "hybrid war" context. 2. Virtù and Fortuna Baños updates these classic concepts for the 21st century: El Poder Un Estratega Lee A Maquiavelo (Pedro ...
The primary objective of any leader (The Prince) is to acquire, maintain, and expand power to ensure stability. Key Strategic Pillars 1. The Use of Appearance A strategist uses Virtù to prepare for or exploit Fortuna
Baños’s commentary serves as a warning and a manual. He suggests that the "Machiavellian" label is often used by those in power to discredit others while they themselves use his tactics in secret. To understand modern power, one must peel back the layers of democratic rhetoric and look at the raw, strategic skeleton underneath. The Use of Appearance Baños’s commentary serves as