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Imagine two friends, and Maya , who are both looking for a new smartphone. Although they are looking at the same product, their brains take two very different paths to a decision. 1. The Central Route: Maya’s Deep Dive

When she sees an ad for the new "Apex Phone," she ignores the flashy music and the celebrity spokesperson. Instead, she focuses on the of persuasion: Imagine two friends, and Maya , who are

Here is an informative story that illustrates how this model works in everyday life. The Tale of Two Shoppers Imagine two friends

Maya is a tech enthusiast. She needs a phone that can handle high-end video editing, so she is highly and has the ability to understand technical specs. Imagine two friends, and Maya , who are