Experience the visual and musical style of the Hadise x Koçak collaborations through these campaign videos: Koçak'sa Bir Başka, Hadise - KOÇAK Reklamı YouTube · TÜRKİYE'NİN REKLAMLARI

In earlier campaigns for the brand, the music used was a version of the classic Turkish song .

The ads have gained significant traction on platforms like TikTok and Instagram , where fans often discuss both the jewelry and the catchy background tracks.

This campaign utilized a more emotional and melodic approach, focusing on the sentimental value of jewelry as a gift. Recent Collaborations

The music is designed to match Hadise's energetic and modern pop persona, often featuring high-production pop beats that emphasize luxury and confidence.