: Following the merger of Mercury Records into Island Def Jam, the band faced creative conflicts that eventually led to their departure from the major label system. 2. Digital Disruption: From MP3s to Independence
Hanson was an early adopter of the internet to maintain a direct relationship with their fanbase, bypassing traditional gatekeepers.
: Their success coincided with the peak of the "major label" era just before the digital revolution. Middle of Nowhere , their debut, sold over 10 million copies.
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