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The authors identify complex "push" and "pull" factors driving the growth of this industry: [PDF] Health, Tourism and Hospitality by Melanie Smith

Smith and Puczkó argue that "health tourism" serves as an overarching that encompasses two primary sub-sectors: medical tourism (focused on surgical or curative treatments) and wellness tourism (focused on preventive and lifestyle-enhancing activities).

: Unlike medical tourism, which is often reactive to illness, wellness tourism is proactive, involving activities like yoga, meditation, healthy nutrition, and pampering. Tourist Motivations and Trends