Unlike competitors like CycleBar , SoulCycle prioritizes extreme brand consistency and high-level quality control.
While many fitness enthusiasts and entrepreneurs hope to open a SoulCycle, . As of 2026, the company continues to operate under a corporate-owned model , meaning all studio locations are owned and managed directly by SoulCycle Inc. and its parent company, Equinox Group .
Below is a write-up explaining the current status of SoulCycle’s business model and alternative paths for those interested in the brand. 1. Understanding the Corporate-Owned Model
: Businesses can partner with SoulCycle for private rides, bulk class bookings, or "Bank of Bikes" wellness incentives through their Corporate Partnerships program . 3. Alternatives for Boutique Fitness Entrepreneurs
Currently, there is no public application or "Buy a Franchise" page for SoulCycle. If you are a real estate developer or a high-net-worth investor, your best path is through corporate partnerships rather than individual ownership:
: By owning every studio, SoulCycle ensures that the "sanctuary" experience—including candlelit rooms and legendary instructors—remains identical across all 60+ locations.