Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories .
It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus .
The song explores the raw, confusing aftermath of a breakup where the reasons for separating remain elusive .
The official music video uses cinematic, moody imagery to reflect these stages of grief :
A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" .
The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash .
Solo sets for each member emphasize isolation. For instance, Yunhyeong walks through flowers that wilt as he passes, visually mirroring the lyrics' "white ash" theme . Production Highlights
The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret .
Ikon - Вђм™њм™њм™њ (why Why Why)вђ™ M/v Page
Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories .
It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus .
The song explores the raw, confusing aftermath of a breakup where the reasons for separating remain elusive . iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
The official music video uses cinematic, moody imagery to reflect these stages of grief :
A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" . Bobby is seen discarding a promise ring, while
The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash .
Solo sets for each member emphasize isolation. For instance, Yunhyeong walks through flowers that wilt as he passes, visually mirroring the lyrics' "white ash" theme . Production Highlights The official music video uses cinematic, moody imagery
The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret .