Komagene Den Yeni Imaj Yeni ◎

To support the "new image," Komagene launched the Gene Gelsin mobile app , allowing customers to easily repeat orders and access exclusive campaigns through a modern UI.

The phrase (A New Image, A New Commercial from Komagene) refers to a major brand relaunch and social media revamp by the Turkish fast-food giant Komagene. Komagene Den Yeni Imaj Yeni

This campaign introduced a fresh visual identity and a catchy new slogan/jingle: (or "Gene gene, Komagene" in Turkish). Below is a paper outline or briefing summary of this strategic shift. Brief: Komagene's "New Image" Strategic Shift To support the "new image," Komagene launched the

: The new image is being used to fuel international growth, positioning the brand as a healthy, vegan-friendly alternative to traditional kebab or burger chains. Below is a paper outline or briefing summary

: The "new image" includes a vibrant, playful color palette and a redesigned content strategy for social media that uses lifestyle photography, memes, and retargetable product films.