Marketing Plans: How To Prepare Them, How To Us... Instant

New chapters on integrated communications, CRM, and marketing accountability. (2007) Inclusion of e-marketing and updated planning practices. Varies by seller

: The text covers essential components such as: Marketing Plans: How to Prepare Them, How to Us...

: Updated sections on e-marketing, CRM, and multichannel strategies. New chapters on integrated communications

: Assessing your current business "snapshot," including SWOT analysis. Consumer Behavior : In-depth focus on B2B and B2C planning. Marketing Plans: How to Prepare Them, How to Us...

: The book uses a "this is how you do it" methodology that moves logically from initial business assessment to achieving profit targets.