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: Over 80% of adults in this category now use streaming services, with Amazon Prime Video (63%) and Netflix (60%) leading the market.
: Live sports remain a primary draw, with major 2026 events like the Winter Olympics and the FIFA World Cup expected to see massive engagement from this demographic. mature 50yr olds porn
: While they still dominate linear TV viewership (representing 26% of all viewers), they are increasingly comfortable with ad-supported streaming tiers (FAST) to manage costs. Social Media & Digital Engagement : Over 80% of adults in this category
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