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: This audience is highly engaged with streaming; 60% watch Netflix for at least an hour daily, followed by Amazon Prime (43%) and Hulu (40%).

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: While women over 50 make up 20% of the population, they receive only 8% of onscreen time on television. : This audience is highly engaged with streaming;

: 67% of adults 50+ want to see more realistic portrayals of their age group in media and advertising. mature ladies xl porn

: Media often reduces midlife women to caricatures of declining health, focusing on issues like incontinence or joint pain rather than active, vibrant lives. 2. Media Consumption & Platform Habits