The "Silver Economy" is driving a massive marketing shift. Brands have realized that older consumers control a significant portion of disposable income and want to see themselves reflected in media.
: Opened with Stephanie Cavalli , a model in her 50s, signaling that luxury style has no age limit.
In a season defined by "vibe shifts," the buzziest names at recent fashion weeks weren't Gen Z newcomers but seasoned icons who bring decades of character to the catwalk.
The "Silver Economy" is driving a massive marketing shift. Brands have realized that older consumers control a significant portion of disposable income and want to see themselves reflected in media.
: Opened with Stephanie Cavalli , a model in her 50s, signaling that luxury style has no age limit.
In a season defined by "vibe shifts," the buzziest names at recent fashion weeks weren't Gen Z newcomers but seasoned icons who bring decades of character to the catwalk.
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