– Discusses why this demographic is often overlooked despite owning roughly 63% of U.S. financial assets and spending over $3.2 trillion annually.
– A current U.S. Census Bureau report detailing how the median age in the U.S. surpassed 39 in 2024 and continues to rise, with baby boomers (born 1946–1964) driving massive growth in the 65+ age bracket. matures from usa
– Pew Research Center explore public opinion on life expectancy and the desire to "age in place" (living at home rather than in a facility). Marketing & Economic Power – Discusses why this demographic is often overlooked
– The National Council on Aging (NCOA) provides a "portrait" of the demographic, covering median income ($29,740 for older adults) and the challenges of chronic conditions. Census Bureau report detailing how the median age in the U
Depending on whether you are looking for demographic data, marketing insights, or lifestyle information, here are several highly useful articles regarding the "matures" demographic (primarily adults aged 50–65+) in the USA.
navigating the challenges of an aging society in the United States
– An AARP article on how matures are influencing the workforce and the increased focus on protecting seniors from financial exploitation.