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Despite their market size, older adults report a persistent lack of meaningful representation in media content. Tech Adoption Continues Among Older Adults - AARP

Older adults are no longer passive consumers; they are tech-savvy and increasingly mobile-first.

AI, privacy, and attitudes ... Smartphones continue to be the most common purchase, made by 26 percent of respondents, with most ( The age divide in how Americans think about news matures porno usa

Following the news is considered a vital civic duty by 58% of those 65+, compared to only 32% of adults under 50.

A growing cultural shift in 2026 sees some older adults leading a move toward "analog moments," prioritizing tactile experiences like physical books, journals, and board games over excessive screen time. The Representation Gap Despite their market size, older adults report a

Streaming has become nearly universal, with 83% of adults 50+ using services like Amazon Prime Video (63%) and Netflix (60%).

In 2026, the U.S. entertainment and media landscape for mature audiences (ages 50+) is defined by a paradox: while this demographic remains the most committed consumer of traditional media, they are rapidly adopting digital platforms and demanding more authentic representation. This "Peak 65" cohort—with 4.2 million Americans turning 65 in 2025 alone—now wields significant spending power, yet 60% believe technology and media are not designed with them in mind. Media Consumption & Digital Habits Smartphones continue to be the most common purchase,

While they remain the "most committed" TV watchers—66% watch 3+ hours daily—this viewing is shifting from live TV to streaming and digital news.