Media Today: An Introduction To Mass Communication -

How news outlets and social algorithms shape our perception of reality.

How companies control everything from production to distribution. 2. The Audience as a Product Media Today: An Introduction to Mass Communication

Analyze how digital platforms track user behavior to sell "predictive" data to advertisers. How news outlets and social algorithms shape our

Discuss how a few massive corporations (e.g., Disney, Comcast) own diverse media outlets. Comcast) own diverse media outlets.