Millennial Buying Trends May 2026

Millennials (born 1981–1996) are currently the largest adult demographic in the U.S., with their spending power projected to hit by the end of 2025. As they enter their peak earning years, their buying habits are increasingly defined by a mix of digital fluency, value-based ethics, and a preference for "joyful" or experiential spending over pure material accumulation. Core Millennial Buying Trends

Millennial Buying Trends and the Consumer Landscape | Mintel millennial buying trends