YOUR ADVENTURE STARTS NOW
Receive Our Exclusive Travel Deal Now.
: Under Nike, Hurley became a leader in surf wear, notably with its "Phantom" boardshorts technology, which leveraged Nike's innovation in performance fabrics.
: Nike, Inc. acquired Hurley International for approximately $95 million . At the time, Hurley was generating about $70 million in annual sales.
: A platform to enter the action sports segment (surf, skate, snow) where it previously had little presence.
: The sale was completed, marking Nike's exit from the surf-specific apparel market to prioritize its core categories and direct digital sales. Why Nike Bought Hurley
: The ability to apply Nike's fabric technologies to surf products, resulting in award-winning gear like the Hurley Phantom line. Reason for the Divestiture
: Nike announced it would sell the Hurley brand to Bluestar Alliance LLC for an undisclosed amount.
: Under Nike, Hurley became a leader in surf wear, notably with its "Phantom" boardshorts technology, which leveraged Nike's innovation in performance fabrics.
: Nike, Inc. acquired Hurley International for approximately $95 million . At the time, Hurley was generating about $70 million in annual sales. nike buys hurley
: A platform to enter the action sports segment (surf, skate, snow) where it previously had little presence. : Under Nike, Hurley became a leader in
: The sale was completed, marking Nike's exit from the surf-specific apparel market to prioritize its core categories and direct digital sales. Why Nike Bought Hurley At the time, Hurley was generating about $70
: The ability to apply Nike's fabric technologies to surf products, resulting in award-winning gear like the Hurley Phantom line. Reason for the Divestiture
: Nike announced it would sell the Hurley brand to Bluestar Alliance LLC for an undisclosed amount.
Receive Our Exclusive Travel Deal Now.