Later - Now &

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid.

Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy Now & Later

Small, square, and individually wrapped to survive pocket heat. 📜 A Quick History Most candy offers instant gratification

Cherry, Apple, Grape, and the legendary Strawberry. the brand has branched out significantly:

While the "Original" line is the blueprint, the brand has branched out significantly: