The landscape began to change as the stepped in to overhaul the industry. By 2014 and 2015, strict new rules were introduced, including:
Requiring lenders to rigorously prove a customer could actually afford the repayments. paydayexpress.co.uk
As reported in the CMA’s final investigation report , these regulations forced many of the original "big players" to either pivot their business models or exit the market entirely. A Legacy of Regulation The landscape began to change as the stepped