: Adding new features to existing products to increase their appeal.
: Scaling up advertising and sales efforts to boost brand awareness. penetrate
: New products in new markets (highest risk). Crossing the Chasm : Adding new features to existing products to
: Existing products in existing markets (lowest risk). Product Development : New products in existing markets. Market Development : Existing products in new markets. penetrate
: Merging with or acquiring competitors to instantly gain their customer base. Strategic Frameworks The Ansoff Matrix
: Temporarily lowering prices to attract new customers.