Modern content is no longer confined to a single screen. It lives in physical and virtual spaces. Responsible Storytelling in Film & Television - RAINN
Once a story is born, it must find its audience through a complex web of "convergence"—the blurring lines between tech, telecom, and traditional media. Modern content is no longer confined to a single screen
: Consumer preferences are shifting heavily toward OTT (Over-the-Top) platforms, which accounted for nearly 70% of the industry in 2023. Modern content is no longer confined to a single screen