In an era of "fake news," disinformation, and global "sharp power," the Routledge Handbook provides a rigorous framework for ethical engagement. It argues that public diplomacy is no longer a peripheral "luxury" of the foreign office but a central component of national security and global stability.
Building on Joseph Nye’s concept of soft power, the handbook explores how a country’s values, culture, and policies act as assets that attract rather than coerce. Routledge Handbook of Public Diplomacy
Understanding the strategic utility of reputation. In an era of "fake news," disinformation, and