[s2e3] Pet Store; Maid - Service

: Capture the "replacement" market by being the first name a grieving owner sees.

: A house should be cleaned in exactly six minutes .

To help a struggling pet store, Nathan devises a plan to reach customers at the exact moment they need a new pet: right after their old one has died. [S2E3] Pet Store; Maid Service

: Nathan places a massive tombstone in a local pet cemetery that features a full-sized advertisement for the pet store.

In the Nathan for You episode (Season 2, Episode 3), Nathan Fielder attempts to revolutionize two struggling businesses with high-concept, highly awkward marketing strategies. The Pet Store Strategy: Targeted Grief Marketing : Capture the "replacement" market by being the

: To achieve this, Nathan hires 40 maids to swarm a single house simultaneously, each assigned to a micro-task.

Nathan tackles the "social awkwardness" of having a maid in your house for hours by proposing a "turbo-clean" that eliminates the need for long-term presence. : Nathan places a massive tombstone in a

: During the trial, the swarm of 40 maids actually took over eight minutes to finish, though Nathan still deemed it a success.