In March 2024, Serif was acquired by the Australian design giant in a deal valued at several hundred million pounds, aiming to bolster Canva's professional-grade offerings. The Affinity Suite
: A professional vector graphics editor and successor to DrawPlus. It is widely used for illustration, UI design, and branding. Serif Software
: A high-performance raster graphics editor designed to rival Photoshop, supporting advanced photo editing and digital painting. In March 2024, Serif was acquired by the
: A desktop publishing app released in 2019 as a professional-grade successor to PagePlus, used for layouts, brochures, and books. Strategic Shift & Canva Acquisition This? This was the Big Affinity and Canva Announcement? In March 2024