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Skepta calls out "internet gangsters" and "sh** talkers" who judge his fashion choices and career moves from behind a screen while acting friendly in person.
The video, co-directed by Skepta, features a retro, psychedelic aesthetic. It includes diverse scenes ranging from a French-style TV show set to checkered dance floors and rooms filled with flames.
Skepta produced the beat himself, creating a high-energy, bouncy "heater" that stays true to his Grime foundations while appealing to a global audience. Skepta - Hypocrisy
Critics praised the track for its sharp lyricism and Skepta's ability to maintain his "road" credibility even as he became an international superstar. It is often cited as a prime example of his "cool and deadly" persona—unfazed by industry pressure. Skepta – Hypocrisy Lyrics - Genius
The song highlights his success on his own terms, referencing his Ivor Novello awards for "Songwriter of the Year". Skepta calls out "internet gangsters" and "sh** talkers"
He uses this line to mock the idea that material wealth makes him "phoney," asserting that despite his success, he remains authentic to his fans and himself. Production & Visuals
The track is defined by its defiance and Skepta’s refusal to conform to the expectations of the "establishment". Skepta produced the beat himself, creating a high-energy,
In a standout second verse, Skepta reveals he turned down an MBE (Member of the Order of the British Empire). He raps, "The MBE got rejected / I'm not tryna be accepted," emphasizing his commitment to his roots over institutional validation.