The Laws Of Brand Storytelling: Win--and Keep--... May 2026

: Using visual elements to support the narrative.

: Understanding that every great story needs a challenge to overcome. The Laws of Brand Storytelling: Win--And Keep--...

is a marketing guidebook by Ekaterina Walter and Jessica Gioglio. Published on October 15, 2018, by McGraw-Hill , the book provides a structured framework for building emotional connections with consumers through narrative. Core Framework: The Six Laws : Using visual elements to support the narrative

: In the digital age, a brand is defined by what customers say it is, rather than what the company claims. rather than what the company claims.